The BaseHair Lab.
Where beauty meets considered design.
A refined website transformation for a hair salon, bringing together editorial design, visual storytelling and a clear path to booking.
Explore the live website
- Client
- The Base Hair Lab
- Industry
- Hair & beauty
- Built with
- WordPress
- Services
- Web & UX design, visual direction, responsive development
Not just another salon website.
A digital experience that reflects the artistry behind the brand.
In hair, creativity, presentation and attention to detail are everything. For a business built on personal style and transformation, the website does a lot of the work: it’s where clients first judge the quality of the experience they can expect.
We transformed The Base Hair Lab’s existing website into a more refined, cohesive presence, with clarity, consistency and thoughtful design from the homepage through to every service.
The result is a website that reflects the salon’s creative identity and gives it a stronger foundation online.
Design with intention.
As considered as the services behind it.
A beauty website has to make an immediate impression, reflect the personality of the brand and help clients feel confident booking. Instead of decoration, the redesign put typography, imagery, spacing and content first.
- 01Refined visual direction
A sophisticated, consistent look that reflects the salon.
- 02Editorial design
Intentional typography, imagery and layouts.
- 03User experience
Easier to navigate and explore every service.
- 04Responsive build
Consistent on every screen size.
- 05Designed to book
Clear paths from browsing to booking.
A beautiful brand deserves a beautiful presence.
In hair and beauty, presentation is everything.
Before booking, clients look at a salon’s services and imagery and decide whether it matches their style. The Base Hair Lab already had a website, but it didn’t yet match the salon. The challenge was to communicate its professionalism and creativity while staying clear, approachable and easy to navigate.
01
A stronger first impression.
A presentation worthy of the salon.
02
A consistent brand.
Typography, imagery, colour and layout as one.
03
Services, presented.
Easy to explore and understand.
04
An intuitive journey.
Clearer from first look to booking.
05
Made for phones.
Beautiful and practical on every device.
06
More bookings.
Clear invitations to take the next step.
Beautiful hair is an art. So is the experience that represents it.
The Femme approachA new perspective.
From an existing website to a more refined digital experience.
Before
After
Every detail, considered.
Refined, modern and cohesive, without competing with the salon’s own work. Considered layouts and typography create balance, so the personality of The Base Hair Lab stays at the front.
Typography
Clear hierarchy with a refined voice.
Imagery
The salon’s atmosphere and craft, front and centre.
Layout
Intentional spacing for a polished, balanced feel.
Colour
A cohesive palette for instant recognition.
Content hierarchy
Clear headings, easy to scan.
Every screen
Consistent from desktop to phone.
Designed around the client, from first impression to booking.
A stronger presence. A more considered experience.
A website that reflects the salon’s identity and connects with the clients who matter.
- 01Website redesign
A complete transformation.
- RefinedVisual identity
Polished and cohesive online.
- ImprovedStructure
Easier to navigate and explore.
- ResponsiveEvery device
Desktop, tablet and phone.
- ConsideredServices
Presented clearly and beautifully.
- PurposefulBooking
A clear path to the next appointment.
“Working with Ellie from Femme Creative has been an absolute pleasure from start to finish.
From our very first conversation, Ellie took the time to genuinely understand our business, how we operate, what sets us apart, and what was most important to us as a brand. Rather than creating just another website, she built something that feels completely unique, perfectly on-brand, and truly reflects who we are at The Base Hair Lab.
Nothing was ever too much trouble. Ellie was incredibly prompt with communication, proactive throughout the entire process, and an absolute dream to work with. Her attention to detail and commitment to getting everything just right exceeded every expectation we had.
We are beyond thrilled with the finished result and couldn’t recommend Femme Creative highly enough. If you’re looking for someone who genuinely cares about your business and delivers exceptional work, Ellie is the person to trust. We look forward to working with Femme Creative for many years to come.”
BenThe Base Hair Lab
Have something ambitious in mind?
Your business deserves more than a template.
Exceptional website design is about understanding a brand, communicating its identity and connecting with the people who matter. Let’s create something extraordinary.
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