What to Prepare Before Your Website Project Starts
The smoothest website projects all have one thing in common: the client came prepared. Here's exactly what to gather before your build begins.
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FEMME CREATIVE / THE JOURNAL
WEB DESIGN · SEO · BUSINESS
The Journal : web design and SEO advice from Femme Creative, Gold Coast
Ideas, advice and behind-the-scenes from an independent Gold Coast web design and SEO studio.
EDITION 001 / 2026
Local SEO for Gold Coast Businesses: How to Show Up in Your Suburb
Most of your customers are searching for someone nearby. Here's how to show up when people in your suburb search for what you do.
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How to Write Website Copy When You’re Not a Writer
You know your business inside out, so why is it so hard to put it into words? Here's a simple way to write website copy that sounds like you and actually gets enquiries.
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Custom-Coded vs Template Websites: Which Does Your Business Actually Need?
One isn't better than the other. They suit different stages of business. Here's an honest breakdown to help you choose the right build for where you are now.
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Why Beautiful Websites Still Don’t Get Enquiries (and How to Fix It)
Your website looks stunning, people are visiting, and the enquiries still aren't coming. The problem usually isn't the design. It's what the design is asking people to do.
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The Website Launch Checklist: 12 Things to Check Before You Go Live
Launch day is exciting, and it's when small mistakes cause the biggest problems. Here are the twelve things I check on every website before it goes live.
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Google Business Profile: The Free Tool Every Gold Coast Business Should Be Using
When someone searches for a business near them, the map results often appear before any website. Here's how to make your Google Business Profile work for you.
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How Long Does SEO Take to Work? An Honest Timeline
SEO isn't instant, and anyone promising page one next week isn't telling you the truth. Here's what really happens month by month, and what you can do to speed it up.
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Shopify vs WooCommerce: Which Is Right for Your Australian Online Store?
They're the two most popular ways to sell online, and they suit very different businesses. Here's an honest comparison to help you choose before you build.
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NOT SURE WHERE YOUR WEBSITE STANDS?
Put your website
Put your website
under review.
A complimentary audit of your website's speed, Google visibility, design and enquiries, with a clear list of what to fix first.