Let's Talk
Selected WorkCase Study Nº 005Femme Creative

GlobalPath.

Complex business. Clear vision. Exceptional digital design.

A premium corporate website bringing finance, property development, commodities and corporate advisory together in one cohesive, internationally focused experience.

Explore the live website
The new Global Path website
Client
Global Path
Industry
Finance, property, commodities & advisory
Built with
WordPress, custom HTML, CSS & JavaScript
Services
Web & UX design, custom development, website architecture
01Corporate website redesign
04Business divisions, one brand
CustomLayouts & components
GlobalLanguage translation built in
01The Project

Not just another corporate website.

One business. Multiple divisions. A unified digital presence.

Global Path operates across finance, property development, commodities and corporate advisory: several complex, interconnected industries under one name. It needed a website that could communicate that expertise, its professional standing and its international ambitions.

The challenge was to feel cohesive without diminishing the individuality of each division. Working closely with Global Path to understand its operations and vision, we rethought how the business presents its services, structured information across every division and created a refined visual identity built on credibility.

The result is a modern corporate website designed to represent Global Path confidently on an international stage.

02The Approach

Bringing clarity to complexity.

Design, development and strategy, working as one.

Rather than a collection of separate pages, the website was designed as one connected experience, with a clear structure that helps visitors understand the organisation and move easily between its services.

A page of the new Global Path website
  1. 01Corporate positioning

    A sophisticated presence that signals credibility and international capability.

  2. 02Website architecture

    Multiple divisions organised into one clear, intuitive structure.

  3. 03Custom development

    Tailored layouts and features for each division’s content.

  4. 04User experience

    Easy to explore the business and move between divisions.

03The Challenge

Making complexity feel effortless.

Multiple industries. One cohesive experience.

Each division serves a different audience in a different industry. The website had to bring them together without feeling fragmented or overwhelming: showing the scale of the business while staying approachable, intuitive and consistent, with room to grow.

The original Global Path website
The original website

Finance

Clarity & trust.

Services explained simply, with credibility first.

Property development

Strong visuals.

Projects presented clearly and beautifully.

Commodities

Industry credibility.

Professional, structured communication.

Corporate advisory

Expertise, presented.

A sophisticated showcase of capability.

Great design doesn’t simplify the business. It simplifies how the world understands it.

The Femme approach
04The Solution

One vision. Multiple possibilities.

Four divisions, designed to work together.

Consistent typography, layouts and visual elements hold one corporate identity throughout, while each division has the space to speak to its own audience.

  • Finance

    A professional home for finance services and capability.

  • Property development

    Development activity and opportunities, clearly presented.

  • Commodities

    A structured, professional approach to commodities.

  • Corporate advisory

    Advisory services and expertise, refined.

The Global Path Commodities page
05The Transformation

A new perspective.

From an existing website to a premium corporate experience.

Before

After

BeforeAfter
A starting pointA sophisticated, cohesive corporate identity
Divisions hard to tell apartA clear structure for all four divisions
One-size-fits-all pagesLayouts built around each service area
Standard templatesCustom-coded components
English onlyLanguage translation for international visitors
06Custom Development

Built beyond the ordinary.

Built in WordPress, but not limited by templates. Bespoke HTML, CSS and JavaScript components give full control over layout, typography and how each division’s content behaves on every screen, with the ease of WordPress to manage it.

A custom-built page of the Global Path website
01

Custom page layouts

Built around each division’s needs.

02

Responsive components

Designed for desktop, tablet and phone.

03

Tailored interfaces

Purpose-built for the corporate direction.

04

Content architecture

Structured for a diverse range of services.

05

Language translation

Open to visitors in other languages.

06

WordPress integration

Custom code, easy to manage.

A complex business shouldn’t have to fit a generic template.

07The Results

A stronger presence. A clearer vision.

A corporate website that brings a diverse business together, built to grow with it.

  1. 01Website redesign

    A complete corporate transformation.

  2. 04Divisions, one brand

    Finance, property, commodities, advisory.

  3. CustomLayouts & components

    Built for the business, not a template.

  4. GlobalLanguage translation

    Ready for an international audience.

  5. ResponsiveEvery device

    Desktop, tablet and phone.

  6. OngoingPartnership

    Evolving as Global Path grows.

08In Their Words

“We engaged Ellie Hextall from Femme Creative to design and develop our new Global Path website, and I couldn’t be happier with the result.

Global Path operates across finance, property development, commodities and corporate advisory, so we needed a sophisticated, professional website that could bring several different business divisions together under one cohesive brand.

Ellie took the time to understand our business, our vision and what we wanted to achieve. Her creativity, attention to detail, patience and dedication throughout the entire process have been exceptional.

What impressed me most was her ability to take complex ideas and turn them into a clean, modern, premium website that represents our business professionally on an international stage.

Nothing was ever too much trouble. Ellie was always approachable, receptive to feedback and genuinely committed to delivering something we would be proud of.

The finished website speaks for itself.

I would highly recommend Ellie and Femme Creative to any business looking for exceptional website design, branding and creative services. Whether you’re a small business or an established company looking to elevate your online presence, Ellie is someone you can trust to bring your vision to life.

Thank you, Ellie, for your hard work, professionalism and genuine care. It’s been a pleasure working with you, and I look forward to continuing our relationship as Global Path grows.”

John, Global PathJohnGlobal Path

Have something ambitious in mind?

Your vision. Beyond the ordinary.

A website should communicate your vision, represent your business and support where you’re going next. Let’s create something extraordinary.

Next case studyThe Base Hair Lab