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Selected WorkCase Study Nº 003Femme Creative

PropertySphere.

Elevating real estate through design, development and strategy.

A complete website transformation for a real estate agency specialising in property sales and leasing, with a custom-built Investment Health Check and ongoing SEO.

View the live website
The new Property Sphere website on a laptop and phone
Client
Property Sphere
Industry
Real estate: sales & leasing
Built with
WordPress, custom HTML, CSS & JavaScript
Services
Web design, custom development & ongoing SEO
01Website redesign
01Investment Health Check
02Service areas: sales & leasing
OngoingSEO & support
01The Project

Not just another real estate website.

A stronger digital presence for a modern real estate agency.

In an industry where first impressions matter, an agency’s website does a lot of the work: establishing credibility, showcasing properties and connecting with prospective clients.

Property Sphere came to Femme Creative with an existing website and an opportunity for a far more considered experience. The goal was to elevate the agency online through refined design, clearer service communication and a better customer journey.

The new website speaks to homeowners selling, buyers searching, landlords looking for management and tenants finding their next home, with custom functionality and ongoing SEO built in.

02The Approach

Design, development & strategy.

A considered approach to real estate, built around how a modern agency actually works.

The Property Sphere About page
  1. 01Property sales

    Clear pathways for buyers and sellers to explore sales services and opportunities.

  2. 02Property leasing

    Leasing and property management presented clearly for landlords and tenants.

  3. 03Brand & website design

    Refined layouts, professional imagery and a cohesive digital identity.

  4. 04Custom development

    An interactive Investment Health Check that adds real value for investors.

  5. 05Search engine optimisation

    Ongoing SEO for the agency’s services and the suburbs it works in.

03The Challenge

Making every property connection count.

A real estate website serves people arriving with very different intentions. The challenge was to give each of them a clear path, inside one consistent, professional brand experience.

The original Property Sphere website
The original website

The homeowner

Ready to sell.

Researching which agency to trust with their property.

The buyer

Searching for home.

Exploring listings and the agency behind them.

The landlord

Looking for care.

Seeking professional, reliable property management.

The tenant

Finding what’s next.

Searching for their next rental, quickly and easily.

Different audiences. Different needs. One cohesive experience.

The Femme approach
04The Transformation

From dated to distinguished.

Before

Before: the original Property Sphere homepage

After

After: the redesigned Property Sphere homepage
BeforeAfter
A dated design and layoutA refined, modern presentation
Services hard to tell apartClear paths for sales and leasing
Information onlyAn interactive Investment Health Check
Limited search visibilityOngoing, local-first SEO
Few ways to connectClear calls to action on every page
05Custom Development

The Investment Health Check.

An interactive assessment that guides investors through their circumstances and gives them a personalised result.

Custom-coded in HTML, CSS and JavaScript and built into the website, it gives prospective investors a reason to engage, and the agency a natural way into the conversation.

  • Custom interface

    Designed in Property Sphere’s own look.

  • Interactive questions

    A guided flow that’s quick and easy to finish.

  • Personalised results

    A tailored score based on each person’s answers.

  • Made for phones

    Effortless on every screen size.

  • WordPress integration

    Built into the website, start to finish.

The Investment Health Check: the welcome screen
The Investment Health Check: a question
The Investment Health Check: the personalised score
06SEO & Visibility

Visibility is part of the architecture.

Ongoing SEO helps the right people find Property Sphere, shaped around how buyers, sellers, landlords and tenants actually search, with a strong focus on local.

A Property Sphere home
01

Local SEO

Visibility for location-specific real estate searches.

02

Sales SEO

Selling, appraisals and finding the right agent.

03

Leasing SEO

Landlords researching property management.

04

Suburb content

Content for the suburbs and local markets it serves.

05

Technical SEO

Strong technical foundations, maintained.

06

Ongoing optimisation

Monitoring and refining the strategy over time.

07The Results

A stronger presence. A more connected experience.

  1. 01Website redesign

    A complete, cohesive transformation.

  2. 01Investment Health Check

    Custom-built for property investors.

  3. 02Core service areas

    Sales and leasing, each with its own path.

  4. OngoingSEO

    Search visibility, month after month.

  5. CustomInteractive features

    Built to engage, not just inform.

  6. Long-termPartnership

    Built for today, evolving for tomorrow.

08In Their Words

“I recently worked with Ellie from Femme Creative to completely refresh the Property Sphere Real Estate website, and I couldn’t be happier with the result.

Ellie was outstanding from start to finish. She took the time to understand exactly what I wanted and delivered everything I had envisioned, and more.

Most importantly, we had only recently completed a full brand revamp, and Ellie followed our new brand guidelines beautifully. She understood the look, feel and direction of Property Sphere and translated it perfectly into the website.

The entire process was seamless, professional and incredibly easy, and the finished website has exceeded my expectations.

I’m absolutely over the moon with the result and would highly recommend Ellie and Femme Creative to anyone looking for someone who genuinely listens, understands your brand and delivers exceptional work.”

Vicki and Chris, Property SphereVickiProperty Sphere

Your business

Built for today. Evolving for tomorrow.

Website design, custom development and ongoing SEO, working together long after launch. Let’s create something extraordinary.

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