WellnessAfloat.
An experience beyond the ordinary.
An immersive website that captures the atmosphere of Wellness Afloat, with cinematic video, editorial layouts and experience pages that invite visitors to discover what makes it unique.
Explore the website
- Client
- Wellness Afloat
- Industry
- Wellness & experiences
- Built with
- WordPress
- Services
- Creative direction, web & UX design, video integration
More than a website.
An invitation to experience something different.
Wellness Afloat offers an experience centred on wellness, relaxation and time away from the demands of everyday life. For a business built around how an experience makes people feel, its website needed to communicate more than services and information.
It needed to capture an atmosphere.
Large-scale imagery, cinematic video, intentional typography and editorial layouts come together in a website that feels calm, refined and engaging, giving the experiences space to speak for themselves and letting visitors connect with the brand before they arrive.
Design that creates a feeling.
An experience should begin before the customer arrives.
Every element was considered against one idea: the website should carry the atmosphere of Wellness Afloat from the very first moment, from the movement of the homepage video to the way each experience is introduced.
- 01Immersive storytelling
Large-scale photography and video that carry the atmosphere.
- 02Editorial design
Refined typography, considered layouts and generous space.
- 03Experience-led navigation
Each offering easy to discover and explore.
- 04Thoughtful experience
Visual impact balanced with clear information.
- 05Responsive build
One cohesive experience on desktop, tablet and phone.
Capturing an experience online.
How do you communicate something that needs to be felt?
The atmosphere and emotion of an experience are what make it memorable, and conventional layouts and service descriptions can’t carry them. The website had to capture the essence of Wellness Afloat while staying practical: easy to explore, clear about what’s on offer, and confident in asking visitors to book.
01
An immediate impression.
The atmosphere, felt from the first moment.
02
An elevated brand.
Considered typography, imagery and layout.
03
Every experience, showcased.
Each offering given the space it deserves.
04
Natural navigation.
An easy path between experiences and information.
05
More bookings.
Clear invitations to enquire and book.
06
Every screen.
Consistent and easy on any device.
The best experiences don’t begin when you arrive. They begin the moment you discover them.
The Femme approachA new perspective.
From a conventional website to an immersive brand experience.
Before
After
Bringing the brand to life.
Rather than relying on still images, the homepage opens with a cinematic video banner that introduces Wellness Afloat through movement, carrying the atmosphere, surroundings and character of the experience in a way a photograph alone can’t.
Cinematic hero
A large-scale video banner that sets the atmosphere.
Type & composition
Words and buttons placed to complement the movement.
Every screen
The hero designed for desktop, tablet and phone.
Visual continuity
A seamless move from the video into the rest of the site.
Focused experience
Immersive, but always helping visitors explore.
The video isn’t decoration. It’s where the story begins.
Every experience deserves its own story.
A more considered way to explore Wellness Afloat.
Instead of a conventional list of services, each experience has its own editorial page, with imagery, typography and structured content that show what makes it distinctive, so visitors can explore at their own pace.
- Visual discovery
An image-led grid introduces every offering.
- Dedicated pages
Space to explore each experience in detail.
- Clear information
What each experience involves, easy to understand.
- One design system
Cohesive pages that still let each experience stand out.
- Ready to book
The right call to action at the right moment.
A more immersive digital presence.
Design that communicates more than information. It communicates a feeling.
- 01Website redesign
A refined, cohesive new identity online.
- 01Video homepage
A cinematic first impression.
- CustomExperience pages
An editorial home for every offering.
- RefinedStorytelling
Imagery and typography working together.
- ResponsiveEvery device
Desktop, tablet and phone.
- ConsideredCustomer journey
From first look to booking.
“We had a fantastic experience working with Ellie on our website!
She was not only incredibly nice and easy to communicate with, but also super efficient and talented. She really understood our vision and delivered a beautifully designed site that we’re so proud of. Highly recommend her!”
LivWellness Afloat
Have something ambitious in mind?
An experience beyond the ordinary.
A website should do more than explain what a business offers. It should give people a reason to experience it. Let’s create something extraordinary.
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