Natz Nailz& Beauty.
Beyond a website. A complete creative transformation.
Creative direction, a professional brand photoshoot, an editorial website redesign and a custom-coded treatment quiz, brought together as one beautifully considered brand experience.
View the live website
- Client
- Natz Nailz & Beauty
- Industry
- Beauty & wellness
- Built with
- WordPress, custom HTML, CSS & JavaScript
- Services
- Creative direction, photoshoot, web design & custom quiz
More than a makeover.
A beautiful business, ready for a digital presence that matched it.
Natz Nailz & Beauty came to Femme Creative with an existing website that offered a basic online presence, but lacked the visual storytelling, personality and considered design to truly communicate the brand.
Rather than treating it as a simple redesign, we developed a broader creative direction that brought together website design, photography, visual identity and custom functionality.
The project went well beyond the screen: a moodboard, a professional brand photoshoot planned and produced from concept to camera, hands-on creative direction on the day, and a custom-coded quiz to make the website more engaging and useful for her clients.
A beautiful business deserved a beautiful presence.
The existing website was simple and didn’t show the quality, personality or experience behind the brand. It needed to become an extension of the business itself: intentional, cohesive and engaging from the very first moment.
- 01An underdeveloped presence
A starting point, but little room to show the character and experience of the business.
- 02Stronger visual storytelling
Photography that felt personal, professional and true to the brand, not generic stock.
- 03A cohesive identity
The website, imagery and presentation needed to feel like one brand.
- 04Customer engagement
More than static information: a reason for visitors to interact.
- 05Room to grow
A foundation for new services, content and marketing as the business evolves.
The challenge wasn’t to redesign a website. It was to reflect the business behind it.
The Femme approachEvery detail, considered.
A website should be an extension of a brand’s identity, never a separate piece of marketing.
Imagery, composition, typography, layout and interaction all had to speak with one voice. So rather than working only with existing assets, we took an active role in creating new ones.
- Art direction
A cohesive visual concept to guide the website and the photography.
- Brand photography
A dedicated photoshoot to create original imagery for the brand.
- Editorial web design
Intentional layouts, imagery and typography for a polished experience.
- Custom development
Interactive functionality built around the business and its clients.
- Digital consistency
A stronger foundation for future content and marketing.
- One connected process
Every stage, from moodboard to code, designed to work together.
From concept to camera.
Strong digital presence begins with strong visual storytelling. Femme Creative led the photoshoot from the first moodboard to the final frame, so every image was made for the website it would live on.
Creative direction & production / Femme Creative
Creative concept
Every great visual story begins with an idea, shaped around how each image would be used.
Moodboard & direction
Styling, composition and atmosphere agreed before a single photo was taken.
Studio & photographer
The studio and photographer sourced and organised, from planning to production.
On-set direction
Hands-on creative assistance on the day, with the website always in mind.
Studio to screen
The website designed around the brand’s own imagery, not the other way around.
We didn’t just design around the brand’s imagery. We helped create the imagery that would define it.
From basic to bespoke.
Before
After
An interactive experience.
A custom-coded quiz that helps clients find the right treatment for their nails.
- Branded interface
Designed to feel like part of the website, not a plug-in.
- Guided questions
A simple, enjoyable flow that invites people in.
- Custom logic
Tailored recommendations from each set of answers.
- Made for phones
Effortless on every screen size.
- Fully integrated
Built into the WordPress website, start to finish.
From the first moodboard to the final line of code.
- 01Discovery
The business, the website and the opportunity.
- 02Creative concept
The visual direction for the site and the shoot.
- 03Moodboard
The aesthetic and photographic style, agreed.
- 04Production
Studio, photographer and every arrangement.
- 05On set
Hands-on creative direction on the day.
- 06Website design
The new imagery, translated to the screen.
- 07Development
The quiz, custom-coded and integrated.
- 08Launch & evolution
Live, and growing with the brand.
A brand that keeps evolving.
The project didn’t end at launch. With a cohesive website and original photography in place, Natz Nailz & Beauty has a foundation to keep building on, from new services and content to its own monthly magazine.
The difference is in the details: a complete website redesign, an original brand photoshoot, a custom-coded quiz and one clear creative direction tying it all together.
“I honestly can’t recommend Ellie from Femme Creative highly enough.
From the moment we started working together, she was warm, approachable, incredibly knowledgeable and genuinely invested in bringing my vision to life. It never felt like I was just another project, she truly cared about creating something that reflected my business and who I am.
Throughout the entire process, Ellie made everything feel easy. She listened, offered thoughtful advice, challenged ideas when needed and somehow turned everything I had imagined into something even better than I could have hoped for.
One of the biggest highlights was that she organised my professional brand photoshoot and provided creative direction throughout the day. Having someone who understood the brand so well and could guide every detail was invaluable, and the final images worked seamlessly with the website. That level of service was honestly next level.
The finished website has exceeded every expectation I had. It’s elegant, professional and feels completely aligned with my brand.
If you’re looking for someone who is talented, passionate and genuinely cares about delivering an exceptional result, Ellie is the person you want in your corner. I wouldn’t hesitate for a second to recommend Femme Creative, and I’m so grateful for everything Ellie has created for my business.”
Natz Nailz & Beauty
Your brand
Your business deserves more than a template.
Creative direction, photography, design and development, brought together as one experience. Let’s create something extraordinary.
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