Most business owners only look at their own website when something needs updating. You know where everything is, you know what you meant to say, and it looks the same as it did the day it launched. So it’s easy to assume it’s doing its job.
Your customers see it differently. They arrive on a phone, in a hurry, comparing you with three other businesses. If something is slow, confusing or out of date, they don’t tell you. They just leave.
A website audit is how you see your website the way Google and your customers do. Here’s what one actually covers.
1. Speed and performance
How long does your website take to load, especially on a phone with an average connection? Slow websites lose visitors before they’ve seen a single word, and speed is one of the signals Google uses when deciding which pages to show.
An audit looks at Google’s Core Web Vitals, image sizes, how much code loads on each page, and anything holding things up, such as plugins you no longer use, oversized videos or missing caching.
2. The mobile experience
It’s not enough for a website to technically work on a phone. Can people read the text without zooming? Are buttons big enough to tap? Does the menu make sense? Can someone book or enquire with one thumb while holding a coffee in the other hand?
I always test on real phones, not just a shrunken desktop window, because that’s where most of your visitors are.
3. Google visibility
This is where many websites have hidden problems. An audit checks:
- Whether Google can find and index your pages, and how many it has actually stored.
- Whether anything is accidentally telling search engines to stay away.
- Your page titles and descriptions, which are what people see in search results.
- Whether each service has its own page using the words your customers actually search for.
- Your local presence, including your Google Business Profile and whether your business details match everywhere.
4. Technical health
The behind-the-scenes things nobody notices until they cause trouble: broken links, pages that lead to errors, missing redirects from an old website, an expired or misconfigured security certificate, a missing sitemap, or outdated software that leaves the website vulnerable.
A quick one to check yourself
Search site:yourwebsite.com.au on Google. If you see old pages, old prices or pages you deleted years ago, Google is showing customers an outdated version of your business, and your website needs some attention.
5. Design and trust
First impressions happen in seconds. An audit asks the honest questions. Does your website feel as premium as your business actually is? Is it clear what you do, who you help and where you’re based? Are there real photos, reviews and examples of your work, or stock images and empty promises?
Trust is especially important for service businesses, where people are deciding whether to hand over their money, their home or their face to you.
6. Enquiries and conversion
Finally, the part that pays the bills. What do you want visitors to do, and how easy is it for them to do it?
- Is there one clear next step on every page, like book, call or enquire?
- Do your contact forms actually work, and do the emails arrive?
- Is your phone number tappable on mobile?
- Are you asking for more information than you really need?
I’m always surprised how often a broken form or an enquiry email landing in spam is quietly costing a business work.
A website can look beautiful and still be losing you customers every day. An audit shows you exactly where.
Signs your website needs an audit
- You’re getting fewer enquiries than you used to, or fewer than you expected.
- You can’t find yourself on Google, or competitors always appear above you.
- Your website was built a few years ago and hasn’t been looked at since.
- You’ve had a redesign and want to make sure nothing was lost along the way.
- You’re about to spend money on ads, SEO or a new website and want to know where you’re starting from.
What you get from a Femme Creative audit
I personally review your website across all six areas above. There’s no automated report dumped in your inbox. You receive clear, plain-English findings: what’s working, what’s costing you customers, and a prioritised list of what to fix first.
Some fixes you’ll be able to do yourself in an afternoon. Others you can hand to your developer. And if you’d like help, I’m happy to quote, with no pressure either way.
The audit is complimentary. Book your free website audit here.
